COOKIE POLICY

Cookies are small text files that websites place on your computer when you visit them. They are commonly used to ensure that websites function properly or more efficiently, as well as to provide data to the site owners.

Our website utilizes cookies to differentiate you from other users. This enhances your browsing experience and helps us improve our site.

We use cookies for several purposes on our website:

• Essential Cookies: These are crucial for the proper functioning of our website; without them, the site will not work correctly. Essential cookies are enabled by default and cannot be disabled unless you adjust your browser’s cookie settings.
• Analytics Cookies: For instance, we use Google Analytics to collect standard information about visitors to our site, such as the pages they view. The data gathered by Google Analytics is anonymized and does not allow us to identify individual visitors. However, Google Analytics will place a cookie on your device to enable this service. For more information on how Google Analytics cookies function, visit: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.
• Marketing Cookies: These cookies are utilized to assess the effectiveness of our marketing campaigns and to deliver advertisements through Google’s and Treads’ advertising networks. We use these tracking technologies to support our business operations, including cookies and tracking pixels from Google, Facebook, and our Customer Relationship Management (CRM) system, as well as Treads.

We also utilize specific website addresses known as “Urchin Tracking Module” or “UTM” to track individual interactions with our website. For example, UTMs help us monitor specific marketing campaigns and their sources (e.g., social media). If you provide us with your contact information, we can create a profile based on your engagement with our website and marketing activities. This information will only be stored in our CRM if you consent to the cookies required for the UTM to function.

Before we use these technologies on our website, we will prompt you for consent where necessary. If you do not consent, these cookies and pixels will not be used, and we will be unable to measure effectiveness or provide marketing messaging to you. However, if you do consent to these cookies, some information about you and your online activity may be shared with Facebook and Google for their advertising services, and this data might be processed outside the UK and EEA. You can change your preferences at any time through our cookie control settings.